It’s important to craft a mission statement wisely. You only get one sentence, and it must stand the test of time.
Ours goes like this: The mission of Advanced Physical Therapy & Sports Medicine is to provide individualized care based on clinical expertise with a commitment to patient advocacy, education, and community service.
Fast forward 25 years since the creation of that sentence, and those words ring true. Well, maybe one of the words has undergone a change in definition: community. In 1998, Advanced PT consisted of a single clinic location in Appleton, so “community” meant just the Fox Valley.
Now there are more than 30 clinics throughout Wisconsin.
But growing larger does not mean losing touch with what got you here in the first place: a commitment to doing things the right way.
As testimony, consider Advanced PT’s recent recognition as “Community Heroes” by the Wisconsin Office of Rural Health. Part of National Rural Health Day, which is celebrated on the third Thursday in November, the award is bestowed to practices and individuals for their outstanding contribution to improving the quality of and access to rural healthcare.
It also highlights the unique challenges rural communities face: provider shortages, an older population, and lack of transportation.
The Wisconsin Office of Rural Health describes our rural communities as “wonderful places to live, work, and visit. They are also communities where health care providers deliver innovative, affordable, and holistic primary care.”
Honoring the community-minded, “can-do” spirit that prevails in rural Wisconsin, the award recognized Advanced PT clinics in Ripon, Iola and Marinette.
PJ Christopherson, Clinic Director at the Advanced PT location in Ripon, views the award as a natural extension of the founders’ vision.
“We value supporting rural health care,” Christopherson said. “That’s been in our DNA from the beginning, not only to serve communities but to be part of them, growing with them and making them stronger.”
Adam Wirtz, Advanced PT Clinic Director in Iola, embraces the role he and his colleagues play to improve the quality of life for patients and communities.
“In America right now—for a lot of reasons—access to good quality health care is restricted in rural areas,” said Wirtz. “We take pride in working hard to address the unique healthcare challenges that rural citizens face today. It’s an honor to be recognized for our efforts.”
Serving communities for over 25 years, Advanced Physical Therapy & Sports Medicine is grateful for this award recognizing our commitment to rural health. We are proud to support the communities we work in, because we live in them too!